Robinsons SQUASH'D is our super-concentrated portable squash which helps make drinking water more exciting on-the-go. Prior to this however, its origins can be traced back to founder Matthias Archibold Robinson, who experienced a fascinating and turbulent business career spanning the late 1700s and early 1800s. Whilst Barley Water is a much loved drink … Robinsons Fruit Creations £1.99 PMPs will be available exclusively to convenience retailers now across the 1L Orange & Mango and Peach & Raspberry flavours. 5 Winner Soft Drinks Category 2019, Survey of 10,399 people by Kantar TNS Britvic currently operates in and exports to over 50 countries, and is the largest supplier of branded still soft drinks in Great Britain (“GB”) and the number two supplier of branded carbonated soft drinks in GB. Britvic is an industry leader in Ireland with brands such as MiWadi and Ballygowan, in France with brands such as Teisseire and Pressade and in Brazil with Maguary, Dafruta and Bela Ischia. The range not only contains new and exciting flavour combinations, but we’ve also given some of your favourite classic squashes a fruity boost. Fruit Creations At Robinsons, our experts have been seeking out the very best blend of flavours for fruit creations. With real fruit in every drop and lots of different flavours to choose from, there is something tasty to help everyone enjoy drinking more water. Our original Robinsons squash was first created as a refreshing drink for the players at the Wimbledon Championships back in 1934. All variants in the Robinsons Squash range fall below the Soft Drinks Industry Levy threshold. Robinsons, the UK’s number one squash brand 1, is adding a blast of berry flavour to its Fruit Creations range - Blackberry and Blueberry. Flavours include Fruit Creations Juicy Orange, Mandarin & Lime, Juicy Pear & Blueberry, Exotic Pineapple, Mango & Passion Fruit and Luscious Strawberry & Kiwi with Barley. Robinsons Squash'd Dating back to 1823, Robinsons has enjoyed significant popularity for over two decades. With 0% sugar and no artificial flavours or preservatives, Squash'd is a great choice to help you stay refreshed throughout the day. This delicate pairing has been expertly selected by our flavour enthusiasts. With 0% sugar and no artificial flavours, Squash’d will help you stay refreshed throughout the day. Fast forward to the present day and the brand is still quenching the thirst of the millions of British families every day, with a focus on new innovations to bring more people more opportunities to enjoy refreshing fruit squash wherever they are. Punchy strawberry and kiwi are harvested in season, pressed and brought together to create this special blend masterminded by Robinsons flavour experts. Our great tasting No Added Sugar range has no artificial colours or flavours, making it the perfect choice for you and your family. Robinsons is a much-loved household brand and well-known for its long-standing history of refreshing tennis players at the Wimbledon Championships, a story which began in 1935 when Robinsons barley water was created in the changing rooms of the famous tournament. Barley Water Britvic's management team has successfully developed the business through a clear strategy of generating profitable growth in our core markets and international expansion, driven by innovation, investment in our business capability, and building trust and respect in the communities we serve and operate in. Huge thanks to Robinsons for working with us on this sponsored content. Subway stores removed c.3.7bn calories from British diets from July 2016 to July 2017 by converting to the Britvic/PepsiCo portfolio, Robinsons is the number one squash brand in Great Britain and is the most trusted soft drink brand in Britain (Source: Mintel UK Soft Drinks Review, June 2017), In less than twelve months, the launch of Squash'd helped to grow the brand by £8.5 million, and the product continues to grow from strength to strength. It was during this time that he invented and patented his Barley & Groats Powder, originally advertised as an ingredient for puddings and a thickening ingredient for soups. We would recommend placing it alongside the core range which consumers have come to know and love in order to take advantage of the established popularity of the Robinsons brand while encouraging shoppers to trade-up.”. Robinsons is expanding its Fruit Creations range with the addition of a Blackberry & Blueberry flavour. The Fruit Creations contain twice the fruit of Robinson’s single concentrate so they’re packed full of flavour, and as always there’s no added sugar, artificial colours of flavourings. New, Robinsons Fruit Cordials is a sophisticated twist to squash with combinations of real fruit and botanical flavours. At Robinsons, we use peaches and raspberries which are handpicked and sun-ripened to bring you this perfectly balanced fruit creation, with twice the real fruit in every drop. Robinsons Fruit Shoot contains only natural flavours and colours and is available in five flavours; Summer Fruits (in low Sugar only) Apple (in low Sugar) Tropical (in low Sugar only), Orange and Blackcurrant & Apple. The new and unique flavour delivers an intense and juicy burst of tangy blackberry, paired with rich blueberry, providing a premium taste designed to suit adult taste buds. A combination of British barley and zingy citrus flavours, with no artificial colours or flavours, Barley Water is the classic recipe created for the players at Wimbledon and loved by the nation ever since. At Britvic, we like to think outside the bottle. With twice the fruit and no added sugar, it’s every bit as juicy as it … Robinsons Fruit Creations contains twice the fruit of Robinsons single concentrate and has no added sugar. Determined to make his mark at a time when trade in London was booming, Mr. Robinson set up his own grocer's business in the late 1700s. New, Robinsons Fruit Creations contains twice the fruit and juicier, fruitier flavours. Berry flavours also typically over index with younger demographics, helping to recruit new shoppers into the category4. Sun-ripened watermelons and luscious strawberries are pressed and brought together for a fruit creation that is refreshing and bursting with fruitiness. At Britvic, we like to think outside the bottle. NEW Fruit Cordial The company combines its own leading brand portfolio including Robinsons, Purdey’s, Drench, Tango, J2O, Fruit Shoot, Teisseire, Maguary, Dafruta, Bela Ischia, Ballygowan and MiWadi with PepsiCo brands such as Pepsi, 7UP and Lipton Ice Tea which Britvic produces and sells in GB and Ireland under exclusive PepsiCo agreements. With twice the fruit and no added sugar, it’s every bit as juicy as it sounds. For this fruit creation, our flavour experts have worked hard to source and create a refreshing blend of sun-ripened oranges and handpicked mango bursting with fruitiness. As well as containing exciting new flavours, the Creations range also features five Robinsons core flavours that have been reformulated and given a fruity boost. A staggering three million glasses of Robinsons is drunk every day in Britain – that's enough to fill 109 Olympic swimming pools in one year*’ (*based on a 250ml serving), Robinson's Barley Water was officially served at the All England Lawn Tennis Championships in Wimbledon for the first time in 1935 where the gentlemen's singles was won by Great Britain's Fred Perry, The brand has been supporting the Wimbledon Tennis Championships for 82 years which is one of the longest sports sponsorships in history, Robinsons is the No.1 soft drinks brand in YouGov's Brand Health Index 2017 which measures consumers' perceptions of quality, value, satisfaction, reputation and whether they would recommend the brand to others, In 2017, Robinsons launched into the foodservice industry as a new dispense option for outlets including Subway and KFC. Family Favourites (this now includes Fruit Squash and Fruit & Barley): Robinsons, the UK’s number one squash brand1, is adding a blast of berry flavour to its Fruit Creations range - Blackberry and Blueberry. Our flavour experts have worked hard to source and create a refreshing blend of flavour creations created specifically for grown-up taste buds. Try our new Robinsons Creations Blackberry and Blueberry flavour! The variety within the much-loved Robinsons portfolio means the brand appeals to a range of different consumers. “£29m is spent on berry flavoured dilutes alone within the squash category6, making it a crucial segment. Fruit Creations At Robinsons we travel the world to seek out the very best flavours. Move over strawberries and cream, there’s going to be a new fruit team on the court. Phil Sanders, Out of Home Commercial Director at Britvic, comments: “As the latest addition to the Robinsons Fruit Creations portfolio, the Blackberry and Blueberry flavour will build on the great success of this range, which won Product of the Year 2019 in the UK’s biggest consumer survey of product innovation for the soft drinks category5. The new and unique flavour delivers an intense and juicy burst of tangy blackberry, paired with rich blueberry, providing a premium taste designed to suit adult taste buds. Our special blend of barley gives a smooth and silky finish. Robinsons has sought out the very best fruit flavours to bring you fruit creations. 1 Nielsen RMS, Total Coverage, Value Sales, 52w/e 23.11.19 With flavours such as Delicious Peach & Raspberry and Crisp Apple & Elderflower, there are plenty of combinations to tantalise your palette. Robinsons Fruit Creations which contains twice the fruit and more natural and fruitier flavours. Initially highly successful, he devoted a sizeable portion of his time and profits to charity and became a key philanthropic figure of the early 19th Century, including helping patients who could not afford hospital treatment, as well as a number of charitable initiatives alongside King George III. Robinsons Refresh'd, our new ready-to-drink range, is a great choice for those looking to quench their thirst with a burst of fruit on the move. The new flavour is therefore an ideal addition, with one in every two households buying berry flavoured squashes every year3. We hold a prestigious Royal Warrant appointed by HM The Queen, which is a mark of recognition to those who have supplied goods or services to the Royal Households. 2 When compared with Robinsons single concentrate squash With its combination of British barley and zingy citrus flavours, it's a classic which has been loved on and off the court ever since. Robinsons Fruit Creations Blackberry & Blueberry will be available from February 2020, Contact: Robinsons Apple & Blackcurrant has recently been introduced in a new dispense format to a number of foodservice and licensed outlets including popular high street chains such as Subway, KFC and Mitchells & Butler. Fruit Creations has become one of our most popular ranges. Sun-ripened blackberries and blueberries have been carefully paired to … 6 Kantar Worldpanel data to 03.11.19, The most dynamic soft drinks company, creating a better tomorrow, Maintain a balanced diet and healthy lifestyle, Keep in touch with our latest financial information, Robinsons Fruit Creations adds a blast of berry flavour with brand new Blackberry & Blueberry, England Rugby extends partnership with Britvic as official soft drink partner, Sale of Three Bottling Facilities in France, Britvic announces new Chief Procurement Officer, Britvic named as a leading workplace in Ireland for fifth consecutive year, Britvic announces first sustainability-linked financing deal, Britvic announces move to 100% recycled plastic bottles in Great Britain by the end of 2022, Britvic plc ("Britvic") announces new and exclusive PepsiCo bottling agreement, Britvic Sale of Three Bottling Facilities in France, Britvic to pause advertising on Facebook and Instagram in support of #StopHateForProfit, Britvic signs up to disability inclusion campaign, the Valuable 500. % naturally sourced for a delicious squash with combinations of real fruit juices, and absolutely no sugar... 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